09:00

10:00

 Chair: Kay O’Halloran

JEFFREY SHAW
Multimodal media art

10:00

10:30

10.30

11:15

 Chair:  Joseph Park

IAN GORDON
When old properties enter new media: Superman, intellectual property, fans, and the media.

Chair:  Yang Yanning

SUZANNE CHOO
Changing practices of classroom assessment: from print to multimodal texts

Chair:  Sorelle Henricus

BRADLEY SMITH
‘Mode translation’ and intonational systems in English

Chair:  Hanita Hassan

SABINE TAN
Modelling engagement in a web-based advertising campaign

11:15

12:00

 Chair:  Ian Gordon

JOSEPH PARK
Ideological functions of subtitles in multimodal media texts: Impact captioning on Korean television

Chair:  Suzanne Choo

YANG YANNING
The relationship between a visual art and its cultural background
- A comparative analysis of ‘Early Spring’ and ‘The Haywain’

Chair:  Bradley Smith

SORELLE HENRICUS
Total reality: Observations on technologies of representation

Chair:  Sabine Tan

HANITA HASSAN
Visit Malaysia year: Text-image relations in promoting exciting holidays

12:00

13:00

13:00

14:00

 Chair: Kay O’Halloran

LONCE WYSE
The sounding object and musical meaning

14:00

14:45

Chair:  David Higgitt

 ISMAIL TALIB
Translinguistic issues in the multimodal cinematic lexicon

Chair:  Andrea Orlandini

AZLINDA AMASHA, IVY CHAN & GUO LIBO
The demands of visual analysis in the assessment of social studies in Singapore

Chair:  Noelle Catherine Wee

VICTOR LIM FEI
The construction of a teacher in Making Lessons Come Alive:
A multimodal discourse analysis of film text

Chair:  Thomas Lim

LIU YU
Inter-semiotic texture: Image and language

14:45

15:30

 Chair:   Ismail Talib

DAVID HIGGITT
Promoting geospatial literacy with participatory geographical information systems

Chair:  Azlinda Amasha

ANDREA ORLANDINI
Seeing the world and ourselves through positive discourse analysis in interactive digital media

Chair:  Victor Lim Fei

NOELLE CATHERINE WEE
A systemic functional approach to multimodal discourse analysis: Constructing intersemiotic meaning in SARS newspaper edvertisements

Chair:  Liu Yu

THOMAS LIM
Towards a socio-semantic grammar for critical multimodal discourse analysis

15:30

16:00

16:00

17:00

Chair: Kay O’Halloran

RADAN MARTINEC
Image-text relations: Existing and nascent uses

17:00

18:00

Chair: Kay O’Halloran

THEO VAN LEEUWEN
The semiotics of decoration