|
Start |
End |
Conf Hall 1 |
4.1 |
4.2 |
5.1 |
Exec Media Theatre |
Plenary |
09:00 |
10:00 |
Chair: Kay
O’Halloran
MICHAEL O’TOOLE
Art vs CGI: Integrity and technology in ‘South Park’ |
|
Morning Tea |
10:00 |
10:30 |
|
Parallel |
10:30 |
11:15 |
Chair: Caroline M L
Ho
CARMEN MAIER
Knowledge communication in green corporate marketing: A multimodal
analysis of the Ecomagination videos |
Chair: Zane Goebel
VOLKER EISENLAUER
The evolution of personal publishing: A diachronic focus on multimodality
in the textual construction of “the self” |
Chair: Minako O’Hagan
MARTIN THOMAS
Generating and analyzing multimodal representations of static multimodal
artefacts |
Chair: Sabine Bartsch
CHIAOI TSENG
Constructing filmic themes and motifs from elements: A semiotic descriptive
framework |
Chair: Peter
Wignell
SYMPOSIUM
From essential medium to interactive technology: Exploring
multimodality and transcription
-GUDRUN FROMMHERZ: Art of decay and eternity: Entropy of media and
time-scopes in Aipan rituals
-DAVE BROWN: The Anzacs fight for supermarket sales: How visual
and textual modality affect product choice
-PAUL WHITE: One message, four mediational means: Attention multiplies
when technologies converge
-PAUL BRAFIELD: Brainstorm: Habitus and the database in digital design
-SIGRID NORRIS: Some thoughts on multimodal transcription |
Parallel |
11:15 |
12:00 |
Chair: Carmen Maier
CAROLINE M L HO &
AMILYN M H ONG
Unpacking evaluation in a virtual world: The case of pre-tertiary students
in Second Life |
Chair: Volker Eisenlauer
ZANE GOEBEL
Enregistering identity in Indonesian television serials: A multimodal
analysis |
Chair: Martin Thomas
MINAKO O’HAGAN
From translating text to translating pleasure: An approach to video
games localization focusing on multimodality |
Chair: Chiaoi Tseng
SABINE BARTSCH
Modality choice and integration in domain-specific multimodal discourse |
Lunch |
12:00 |
13:00 |
|
Parallel |
13:00 |
13:45 |
Chair: Sun Sun Lim
MICHELLE LAZAR
Multimodality of war metaphors in advertising |
Chair: Ivan Berazhny
TUOMO HIIPPALA
The effects of digitalization on the genre of tourist brochure |
Chair: Francisco Osvanilson
Dourado Veloso
EVELINE CHAN
Multimodal representations of New Life Science concepts in senior biology classrooms |
Chair: Liu Yu
OLE C. BRUDVIK
Multimodal responses to teaching and learning science |
Parallel |
13:45 |
14:30 |
Chair: Michelle
Lazar
SUN SUN LIM &
ELMIE NEKMAT
The implications of multimodal representation for media literacy |
Chair: Tuomo Hiippala
IVAN BERAZHNY
Pages for passengers: Printed photography with product placement |
Chair: Eveline Chan
FRANCISCO OSVANILSON DOURADO VELOSO
“...the random death of innocents”: A multimodal analysis
of comic books |
|
Plenary |
14:30 |
15:30 |
Chair: Kay
O’Halloran
CAREY JEWITT
Changing knowledge, practices and social relations in the
digitized pedagogic space of the UK subject English classroom |
|
Afternoon Tea |
15:30 |
16:00 |
|
Plenary |
16:00 |
17:00 |
Chair: Kay
O’Halloran
JOHN BATEMAN
Semiotic modes:
What are they, how can we find them, and what good will it
do us? |
|
Plenary |
17:00 |
18:00 |
Chair:
Kay O’Halloran
EIJA VENTOLA
From drawing our homes to styling them – Semiotization
processes of space at work |
|